This drama illustrates the contribution of free enterprise, technology, and Westinghouse products to the American way of life. The Middleton Family at the New York World's Fair pits an anti-capitalist bohemian artist boyfriend against an all-American electrical engineer who believes in improving society by working through corporations. The Middletons experience Westinghouse's technological marvels at the Fair and win back their daughter from her leftist boyfriend.
Memorable moments: the dishwashing contest between Mrs. Modern and Mrs. Drudge; Electro, the smoking robot; and the Westinghouse time capsule.
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May 23, 2011 Subject:
The Century of the Self by Adam Curtis, a documentary which traces the rise of the public relations industry and consumer culture in the US and UK, describes this World's Fair as a major promotion put on by Edward Bernays, one of the two founders of PR and modern advertising. This film makes a perfect companion piece to that documentary series.